They fall under 3 main categories: Strategy, Online Marketing and Technology.
Typically when I start working with a new client, we go through the following main steps:
1. Niche – what you stand for, who is your ideal client and what keeps them awake at night
2. List Building – your lead generation strategy, including your website, blogging, newsletter, social media, partnerships, your own virtual events for growing your list & get your name out on the market in a big way
3. Sales Conversion – your lead conversion strategy, including your sales funnel (product portfolio on autopilot), sales conversations, relationship building, packaging your expertise, sales page copy
4. Technology – tools, technology and resources to use to build your profitable business
5. Planning – creating a system that includes all the above elements so you have a solid business plan, broken down into a yearly marketing plan and action plan.